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4 Steps to a Successful Consumer Journey
Have you ever paid attention to the process you go through as a consumer when you’re looking to…
Gone are the days when consumers accepted the words of corporations at face value. You don’t get to be the Wizard of Oz, hiding behind your…
How to Make the Most of Your Contract
When you’re working with a marketing agency or freelancer, it’s important you have a contract to outline…
3 Steps to Launch Your Brand
Consider your brand it’s own living, breathing entity—if it was a cheerleader, would you want it to do backflips…
Strong brand management strategies will maximize your company’s success and cultivate a breeding ground for die-hard fans. Wondering how to get…
What’s in a name? Your organization’s name can actually impact your company’s success, so getting it right the first time is key to…
Your brand identity is the face of your organization, and it’s no secret that strong branding helps increase revenue and customer loyalty.…
3 Ways to Identify Your Target Audience
To identify the right target audience for your brand, you need to know and understand your market. You can…
Through the narrative of your brand story, you show your audience what your company stands for and who you serve, which enables you to build an…
Your brand is the entire experience your company conveys to customers. Within that ecosystem, your brand identity is the visual representation of…