How to Make Your Brand Accessible for All
Effective branding is all about connecting with people and sharing your company’s story and value. To do this, getting your brand in front of as many people as possible is essential, and accessible, inclusive content is key to reaching the broadest possible audience.
Here are four steps to make sure everyone who interacts with your brand can access everything from customer service to text and images:
Be Strategic with Your Brand Colors and Fonts
About 7.5% of the world’s population is colorblind, and about 20 million Americans have some form of vision impairment. This means it’s important to choose a color palette that makes your brand accessible to people with impaired vision.
Choose colors with high contrast ratios to make your brand easy to read for colorblind readers and readers who are nearsighted or have low vision. And go for clear, easy-to-read fonts for your print materials and digital content rather than a script font.
Add ALT Text for Images
To optimize brand accessibility for people with low vision, include ALT text for every image on your business’s social media channels, app, or website. ALT text is a written description of a picture that lets blind or low-vision customers know exactly what is displayed on their screen. Screen readers then read the ALT text included with the images alongside the written copy to make it accessible.
Add Captions to All Video Content
Video marketing and social media content are huge, and research shows that a whopping 91% of consumers want to see more video content from brands. Plus, videos themselves make a lot of marketing more accessible, especially when they incorporate combinations of text and infographics that explain concepts or content more clearly.
To ensure that hard-of-hearing and deaf viewers can enjoy your brand’s videos, add captions to them. And don’t rely on the auto-generated captions! We’ve all seen videos where the captions don’t match what’s being said, so it’s essential to go in and edit the auto-generated captions to make sure they match the speaker’s words.
Provide Accessible Customer Support
Customer service isn’t one size fits all! In addition to the steps we’ve covered so far, a great way to make customer support more accessible is to make it easier to reach an actual human. Email, phone, AI, and human chat features are helpful options for troubleshooting issues or answering consumer questions.
But sometimes people have difficulty hearing the options in an automated phone call menu or articulating exactly what they need help with. Speaking with a representative will give these customers a better, more accessible customer support experience.
We Can Help Make Your Branding More Inclusive
Interested in making your brand more accessible and inclusive? Hausbeck Brand can help! Our team of marketing experts would love to work with you to transform your branding so it resonates with all of your customers. Be sure to check out our full list of services, and contact us today to schedule a consultation and see how we can make your brand stand out!