If you’re a business owner or marketing leader working to help your brand stand out in a crowded marketplace, you’re not alone. Consumers have shorter attention spans than ever, and with 34 gigabytes of data being thrown at them daily, it’s easy to understand why! We’re inundated with content, media, and advertising every day.
So, how can brands stand out from the crowd? How do you make them pay attention to YOUR brand?
The answer is to partner with a branding agency that can help you move forward by understanding the core of what you do and articulating these values and goals in a clear, compelling way.
Here are four things to look for in a branding agency:
1. A Diverse Portfolio with Evidence of Success and Expertise
Before working with any branding agency, look through their portfolio to get an idea of their past client work. Have they worked with brands in your industry? Do their portfolio samples resonate with you, or do they fall flat? The best branding agencies have clear evidence of past client success stories and testimonials, along with a top-notch team of experts who excel in brand strategy, marketing, design, and messaging.
2. A Comprehensive, Data-Driven Strategic Approach
It’s essential to look for a branding agency that uses data analytics and market research to optimize your branding. The numbers don’t lie! In fact, digging into the data offers valuable insight into which areas of your existing branding work well and which could use a refresh. The agency should delve into your target audience, competition, and marketing budget to develop a set of brand guidelines that perfectly align with your goals and values.
3. A Commitment to Collaborative Methods
A major red flag for a branding agency in 2023? Conducting all the work behind closed doors. In today’s digital world, there’s no reason for agencies to pass on collaborating with clients to bring their unique visions to life.
Choose an agency that involves your team in the process of developing a brand or rebranding your current company, using collaborative tools like Zoom, Slack, Google Docs, or Asana to keep you in the loop at every stage. (This is especially important if you’re working with an out-of-market agency!)
4. An Understanding of the Latest Digital Marketing Trends
While no brand benefits from chasing every digital marketing trend, the branding agency you choose must have expertise in the types of platforms that your brand requires. For example, e-commerce companies should look for agencies with specific knowledge of platforms like Shopify or WooCommerce. Similarly, content-based brands need an agency with expertise in Content Management Systems (CMS) like WordPress or Drupal.
Team up with Hausbeck, and Let’s Craft a Brand That Resonates!
At Hausbeck Brand, we have two decades of proven success in helping companies of all sizes increase brand awareness, generate new leads, and meet their revenue goals. From startups to global brands, we’ve worked with companies in a variety of industries, from nonprofits to restaurants to real estate to wellness brands. (And everything in between!)