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Strong branding—the kind that grows your audience and revenue—has a lot to do with how people feel about your company. In fact, over 65% of people have formed an emotional connection to a brand. In this post, we’re talking about emotional ROI.

It’s important to keep track of return on investment (ROI) when it comes to your marketing. You need to know the tools you’re using to grow and run your company are cost-effective. But what does emotion have to do with it? Let’s dig in.

Branding Behind the Scenes

One of the main purposes of branding is to influence your audience to feel a certain way when they interact with your company, whether they’re reading content on your website or making a purchase from a store or team member. This is why your staff needs to be able to proudly stand behind and represent, your brand.

High-quality web design and marketing give your team something to be proud of, enabling them to confidently sell to your customers. It’ll also make them more likely to become advocates for your company whenever the opportunity arises. This is what makes emotional ROI priceless.

Being Consistent, Yet Adaptable

No matter your niche, effective branding builds a strong foundation for growth and sets you apart from your competition. Think of your brand as a living, breathing entity. It needs to be flexible, and able to adapt to your customer’s behavior and preferences to maintain your connection with them. Brand consistency also helps build trust with your customers.

When both your customers and employees can trust in your brand, this supports your marketing as a whole. That’s why it’s essential to stay in touch with how people feel and talk about your company (i.e., your brand reputation) to continue driving connections and growing your bottom line.

Do you have questions about your company’s branding and how to inspire your audience to feel a certain way about what you offer? Let’s set up a time to chat!