Winner, winner, chicken dinner! Fast-paced and dynamic, online casino gaming is a booming industry. In 2020, global online gambling revenue skyrocketed to $66.67 billion, with 96% of users playing from home.
Games like slots, poker, bingo, sports betting, and more are available in the palm of your hand—and the market is booming. Your ace in the hole is to wow your online gamblers with the best virtual experience, paired with exciting new technology and strategic marketing to keep them laying their wagers.
Make your online casino’s marketing a sure bet with our top 6-pointers.
1. Know Your Audience
Before you begin to plan your marketing strategy, you need to know your audience better than the rules of Blackjack.
Take a keen approach to learning about your target audience, like they’re your best friend and you’re eager to find out everything there is to know about them, including their entertainment preferences and hobbies, socioeconomic status, and social media platform usage. You can use this knowledge to build a killer marketing strategy and content plan that will have them preparing their bankroll.
2. Create a User-Focused Website
Your website will likely be the first point of contact between you and your audience, so it needs to make a lasting impression. Make sure your website is not only secure but well-designed and interactive, clearly branded, and user-focused. Easy navigation will allow users to quickly find what they’re looking for, which can decrease your bounce rate.
3. Implement Content Marketing With Purpose
Consider your content marketing as an opportunity to empower your audience through the information they need to support your brand. Many social media platforms don’t embrace the promotion of online gambling, so you need to be creative in your tactics. Engage with your audience through live streaming, polls, and online communities so viewers can interact with you and your content while also giving you valuable feedback at the moment.
4. Team Up With Relevant Influencers
Influencers make promotion to a broad following easy! When you work with influencers, you gain access to their audience—that they’ve already built a relationship with. The right partnership can lead to better-qualified leads, more sales, and overall stronger brand awareness that traditional advertising can’t hold a torch to.
Followers often look to social media personalities for recommendations because they trust their opinion, so it’s not a big step to convert their already-loyal fans into enthusiasts of your work.
5. Blog With Consistency
One of the most cost-effective marketing strategies is starting a blog. Use it to share essential information with customers, like recent updates and new products or games. Don’tforget to also dig deep into the world of online gaming and write insightful posts about online casino news, guides, tips, and myths.
Be sure to use search engine optimization (SEO) best practices and meta tags to draw search traffic, and create original, intriguing content that will have readers excited to up the ante.
6. Build an Email List
Grow your email list and earn your way straight into your customers’ inboxes. Email marketing can be particularly effective in the online gaming industry, especially if you employ customization.
Use highly targeted messaging based on your user’s interests and demographics to send them only what they want to see, and get them excited about your offerings by sharing the latest updates, testimonials from lucky winners, and a clear call to action, then offer freebies and incentives that will make even the most discerning reader not want to cash in their chips.
Craft a Marketing Plan That’s Not Left up to Chance
Online gambling might be thrilling, but don’t roll the dice with your marketing strategy. Let’s chat and makes you a surefire winner.